- Three pairs of athletic crew socks each featuring ArmourDry fabrication and embedded arch support
The Under Armour story is about innovation. CEO Kevin Plank’s goal was to change the way athletes dress and give them unprecedented advantages. UA revolutionized the athlete’s baselayer/but continues to innovate every layer — from base to mid to outerwear. Lighter-weight performance fabrics built for mobility and comfort keep you warmer than competitor products.